Super Political Correctness

So I was reading the BBC news yesterday and I found an interesting article that the Gun Moll had set aside for me to view...it seems that DC Comics is re-introducing Batwoman to the world. For those of you who are unfamiliar with her, there is a reason for it: although she was created in 1956 she was killed in 1979 and has not been heard from since, a rarity in the comics industry where death is a VERY temporary inconvenience for damn near EVERY character. What makes this case so interesting, however, is that she will be returning as a Lipstick Lesbian (as if anyone wants to see the normal variety) in a world without a Superman, Wonder Woman, or any other real superheros apparently.
And her case is not unique, apparently.
DC's corporate suits have decided that it is time to exploit the minority comic book readers by changing the ethnicity/sexuality of many of their characters, unfortunately not waiting for many of them to die and vanish from the public consciousness for 27 years first. On the list for change is:
Firestorm the Nuclear Man who will now be: Firestorm the Black Man.
Blue Beetle who will now be: Blue Beetle the Mexican.
The Atom who will now be: The Atomic Asian.
Don't get me wrong, I am all in favor of diversity, but for fuck's sake, people, do it RIGHT. Try creating NEW characters, or, barring that, how about you use dead characters whose costumed id's are taken over by young up and comers, ala Hobgoblin in Marvel's Spiderman comics? Or, how about the current character come out of the closet, if that is the change you are seeking?
Of course, none of this truly matters to me since I stopped reading comics a long time ago, but the principle is still there.